La canzone che fa da colonna sonora alla pubblicità della Hyundai i20 in onda a partire da gennaio 2015 si intitola Hard Equation ed è dalla cantante inglese Nerina Natasha Georgina Pallot, in arte Nerina Pallot.

La canzone è estratta da The Hold Tight, EP pubblicato il 27 gennaio 2014.

Il testo di Hard Equation di Nerina Pallot – in download su iTunes

Absolutely everything from unicorns to animals
Or fifty billion seven thousand subatomic particles
Are rubbing up together, our chemicals colliding
As the scientist would say, oh, I really like you

We don’t need to make a fuss or make a great big deal of it
No need to have a drama or a crisis or a deal of it
It’s really very simple, you just pick your lipstick
You just whistle like come hither and say, “I really like you”

We can’t stop ourselves, even if we want to
We don’t need no help, it’s called an evolution
And I like it so use your imagination
It’s not hard, it’s not a hard equation

Look, we’re gonna die, and no one just can get away from it
So baby, while we’re here, we should just make a big party of it
And maybe there’s a God or maybe, maybe there is not
But really, really who cares when you look so hot?

I really like your t-shirt, gonna need a little less of it
We need a little corner where we both can just undress a bit
You just put your lips together, you just put your lips together
You just put your lips together

We can’t stop ourselves, even if we want to
We don’t need no help, it’s called an evolution
And I like it so use your imagination
It’s not hard, it’s not a hard equation

When the dinosaurs were here they were hip to it
Baby, you and me, we’re the perfect fit
When the dinosaurs were here, yeah, they knew their shit
Baby, you and me, we’re the perfect fit

We can’t stop ourselves, even if we want to
We don’t need no help, it’s called an evolution
And I like it so use your imagination
It’s not hard, it’s not a hard equation

We can’t stop ourselves, even if we want to
We don’t need no help, it’s called an evolution
And I like it so use your imagination
It’s not hard, it’s not a hard equation

It’s not hard, it’s not a hard equation
It’s not hard, it’s not a hard equation
It’s not hard, it’s not a hard equation
It’s not hard, it’s not a hard equation