E’ in televisione da fine marzo 2017 una pubblicità Sorgenia con protagonista l’atleta e campionessa paralimpica Bebe Vio, claim della nuova campagna: “Non conta quanto è difficile la sfida, conta l’energia che ci metti!”

La canzone scelta per fare da colonna sonora allo spot si intitola It’s all just pretend, brano compreso nell’album omonimo del 2017 del duo di Seattle, Washington, Ivan & Alyosha.

Il testo di It’s all just pretend – in download su iTunes

If you cry, make sure that they can’t hear
And if you laugh, draw your enemies near
And if you find yourself somewhere between doubt and belief
Remember, remember to think on your knees

Never trust that man who’s been smiling all his life
His fears will catch up in the end
He’s standing tall while the rest of us are blind
Oh brother, it’s all just pretend, it’s all just pretend

And if you run, run so nobody can catch up
And if you drink, you better see the bottom of that cup
And if you lose your mind, make sure your friends can get it back
And can you find, all the beauty and the pain that we had
And all we’ve been doing is painting our faces
Taking our lives to the brink
Drowning our thoughts with our weak information
Wishing we had something more to give

Never trust that man who’s been smiling all his life
His fears will catch up in the end
He’s standing tall while the rest of us are blind
Oh brother, it’s all just pretend
It’s all just the things that we wished for when we planned our lives
But it’s been hard to live, and it’s been hard to die
We’ve seen seperation from what once was clear
Believe in ourselves, there was nothing to fear

Never trust that man who’s been smiling all his life
His fears will catch up in the end
He’s standing tall while the rest of us are blind
Oh brother, it’s all just pretend
Oh brother, it’s all just pretend
Oh brother, it’s all just pretend, it’s all just pretend